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Marketing: An Introduction (10th Edition), by Gary Armstrong, Philip Kotler
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This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
- Sales Rank: #379386 in Books
- Brand: Brand: Prentice-Hall, Inc.
- Published on: 2010-01-21
- Format: EveryBook
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x .90" w x 8.40" l, 2.85 pounds
- Binding: Paperback
- 648 pages
- Used Book in Good Condition
Most helpful customer reviews
5 of 5 people found the following review helpful.
Really interesting read
By Cameron
I have to say, I'm pretty surprised by the 3 star reviews here. This is one of the best textbooks I've ever had to deal with. The book does not seem too fact-heavy at all; it moves through the chapters at an almost conversational pace. It is very well written and pretty entertaining in my opinion. I would open this book to do the assigned reading and find myself reading a segment completely unrelated to the assignment because I was genuinely interested in what it was saying.
This book also seems very up-to-date. I was surprised by some of the examples the book references because it feels as if they'd only happened yesterday.
I suppose this review doesn't really matter because if this is the book your professor chose, you don't really have the luxury of choice. So I guess I'll just end on the note that I really enjoyed this book, and I think that you will, too.
2 of 2 people found the following review helpful.
Great Buy for an awesome price!
By Liz
Even thought it was an used item it came in great condition!!!!! just as mentioned by the seller, would totally recommend for anyone , specially for college students who want to get their hands on an affordable textbook without having to spend a lot.
3 of 3 people found the following review helpful.
Very easy read.
By Solo Artist
I bought this for a marketing class I am taking during the summer. The 10th edition is WAY cheaper than buying the new edition and has the same information. This book is a really easy read and the price was amazing! I really enjoy the class and am happy to have saved hundreds of dollars on the supplementary material. I would recommend buying school books at the lowest price possible!
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